The University of Nebraska Kearney (UNK) has always been committed to innovation in higher education.
Facing the challenge of declining engagement with traditional Request for Information (RFI) forms and the reduced effectiveness of print viewbooks, UNK needed a fresh, dynamic solution to connect with prospective students in a digital world.
After discovering Hannon Hill's personalization tool, Clive, during the 2021 Cascade CMS User Conference, UNK saw the potential for transforming its recruitment efforts.
The goal was to create a digital viewbook that offers a more engaging and interactive experience while streamlining the information-gathering process for future students.
The implementation was gradual, starting with basic geolocation-based content and expanding into more complex personalization strategies over time.
Early results have been promising, with increased engagement even during typically slow periods.
In just one week during the summer, UNK saw a rise in form submissions, signaling that Clive's capabilities resonated with students.
Looking ahead, UNK plans to expand its use of Clive, adding new content and deepening its integration across the university's website.
The collaboration with Hannon Hill has been key to this success, with the support of their professional services team ensuring a smooth implementation.
Learn more about how UNK achieved these early wins and its plans for the future.
Read the complete case study to explore the details of their journey with Clive and see how personalized digital engagement shapes student recruitment's future.
Interested in exploring how personalized digital content could enhance your engagement strategy? Fill out the form below, and let's discuss how we can support your goals.
Last Updated: Sep 12, 2024 11:00 AM
