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Author: Chris RapozoNews


15 Can't Miss Higher-Ed Marketing Conferences in 2025

Wondering which higher-ed marketing conference to attend in 2025? We have you covered with a list of 15 can't-miss higher-ed marketing conferences. Give it a look!

Tue Dec 17 11:00:00 EST 2024

Author: Chris RapozoContent Marketing


Marketing to Adult Learners: A Higher Education Marketers Guide To Safely Mitigate The Enrollment Cliff

Learn how to market effectively to adult learners and mitigate the enrollment cliff with actionable strategies tailored to their unique needs.

Thu Dec 12 11:00:00 EST 2024

Author: Chris RapozoUser Conference


Have You Registered for the 2025 User Conference Yet?

Join the Cascade User Conference online, February 18-20, 2025, for networking, workshops, and sessions on using Cascade CMS effectively. Register now!

Thu Dec 05 11:00:00 EST 2024

Author: Chris RapozoContent Marketing


10 Best Podcasts for Higher-Ed Marketers in 2025

Discover the top 10 podcasts for higher-ed marketers in 2025, offering insights, strategies, and inspiration to enhance your marketing efforts.

Tue Nov 26 11:00:00 EST 2024

Author: Kat LiendgensCMS


Smarter Content, Better Rankings: Cascade CMS Introduces Content Tips

Discover Hannon Hill's new Content Tips in Cascade CMS, designed to enhance SEO and aid content contributors by avoiding common pitfalls effortlessly.

Thu Nov 21 11:00:00 EST 2024

Author: Chris RapozoContent Marketing


Make Your University Website a Hub for International Student Success

Transform your university website to better support international students. Discover strategies for improved navigation and personalized content for success.

Thu Nov 14 11:00:00 EST 2024

Author: Kat LiendgensAI


AI-Powered Content and SEO Suggestions: Cascade CMS’s New Feature For Smarter Content

New Feature Alert: Cascade CMS now offers AI-Powered Content and SEO suggestions—boosting SEO, accessibility, and streamlining content creation!

Tue Nov 05 11:00:00 EST 2024

Author: Rita WinthropTech Tips


The First Step Toward Belonging: An Accessible Website For Every Visitor

Learn how accessible websites in higher education go beyond compliance, fostering inclusion and improving user experience with tools like Cascade CMS's Accessibility Checker.

Thu Oct 31 11:00:00 EDT 2024

Author: Kat LiendgensCMS


Enhance Accessibility with the New Native On-Page Checker in Cascade CMS Cloud

Discover Cascade CMS’s new Native On-Page Accessibility Checker! Identify, prioritize, and fix accessibility issues directly on your web pages before publishing. Ensure compliance, boost inclusivity, and empower your team with this seamless, built-in tool.

Thu Oct 24 11:00:00 EDT 2024

Author: Rita WinthropContent Marketing


7 Effective Marketing Tips to Recruit Transfer Students

Discover 7 proven strategies to attract and enroll transfer students at your college. Learn how personalized content, financial aid info, and community partnerships can boost your transfer student marketing efforts.

Thu Oct 17 11:00:00 EDT 2024

Author: Chris RapozoUser Conference


5 Reasons You Can't Miss The 2025 Cascade CMS User Conference

The 2025 Cascade CMS User Conference is your opportunity to learn from fellow users and hear expert tips from the makers of the software. Here are five reasons you should register today!

Thu Oct 10 11:00:00 EDT 2024

Author: Chris RapozoCustomer Spotlight


Reynolds Community College Sees 70% Increase in Student Interest with New Program Finder

Discover how Reynolds Community College transformed student engagement with a new Program Finder, achieving a 70% increase in inquiries. Learn how visual enhancements and tailored search options made all the difference. Read the full success story!

Thu Oct 03 11:00:00 EDT 2024

Author: Chris RapozoUser Conference


Meet Your 2025 Cascade User Conference Workshop Speakers

Get to you know your 2025 Cascade User Conference workshop speakers and the respective workshop track descriptions.

Thu Sep 26 11:00:00 EDT 2024

Author: Rita WinthropContent Marketing


How to Repurpose Content Across Platforms to Maximize Engagement

Maximize engagement by repurposing your content! Learn how to efficiently adapt content for different platforms, break down long-form content, and transform video into written pieces. Save time, increase reach, and maintain a consistent brand presence.

Thu Sep 19 11:00:00 EDT 2024

Author: Chris RapozoPersonalization


University of Nebraska Kearney Removes Friction in Recruitment with Digital Viewbook

Discover how the University of Nebraska Kearney transforms student recruitment with a personalized digital viewbook using Clive, Hannon Hill's personalization tool. Explore UNK's journey, early promising results, and future plans in our latest case study. Read more to learn more!

Thu Sep 12 11:00:00 EDT 2024

Author: Rita WinthropContent Marketing


7 Insider Secrets for Successfully Marketing to International Students

Discover 7 actionable tips to enhance your institution’s marketing to international students. From creating culturally sensitive content and language-specific resources to leveraging social media and web personalization, these strategies will help you effectively engage and recruit a global audience.

Thu Sep 05 11:00:00 EDT 2024

Author: Chris RapozoUser Conference


Calling All Speakers for the 2025 Cascade CMS User Conference

The call for speakers for the 2025 Cascade CMS User Conference is open. Elevate your influence at CUC25 and establish yourself as an industry thought leader. If you have a story to tell, we want to hear from you!

Thu Aug 29 11:00:00 EDT 2024

Author: Chris RapozoWebinar Recording


How to Use Social Media to Keep Students Engaged and Enrolled

Discover actionable social media strategies to boost student retention and engagement from our recent webinar. Learn how to leverage short-form videos and influencer partnerships to create meaningful connections with your students and keep them on track for success.

Thu Aug 22 11:00:00 EDT 2024

Author: Rita WinthropContent Marketing


Effective Social Media Tactics for Higher Education Marketers

Discover top social media tactics for higher ed marketers: boost student engagement with authentic storytelling, user-generated content, and influencer partnerships. Drive students to your website for a personalized experience. Learn more in this article.

Tue Aug 13 11:00:00 EDT 2024

Author: Chris Rapozo


The 5 Most Requested Cascade CMS Modules Implemented By Our Professional Services Team

Explore the 5 most requested Cascade CMS modules that enhance higher-ed websites. Discover how our professional services team implements dynamic events, news, directories, alerts, and course catalog modules to improve your institution's online presence.

Thu Aug 08 11:00:00 EDT 2024

Author: Rita WinthropPersonalization


Transform Student Retention with a Seamless and Engaging Move-In Experience

Transform student retention with a seamless move-in experience! Learn how effective communication and digital tools enhance this pivotal moment for college students, setting the tone for their journey. Ensure a smooth transition and foster a sense of belonging from day one.

Thu Aug 01 11:00:00 EDT 2024

Author: Chris RapozoContent Marketing


Proven Podcasting Strategies for Higher-Ed Marketing

Discover how podcasting is enhancing higher-ed marketing with insights from top experts. Learn proven strategies to boost engagement, elevate stakeholder loyalty, and achieve results. Unleash the power of podcasts to elevate your institution's marketing efforts.

Thu Jul 25 11:00:00 EDT 2024

Author: Rita WinthropContent Marketing


From Cliff to Climb — Strategies to Elevate your Higher-Ed Student Experience

The enrollment cliff is imminent. To thrive, higher education institutions must elevate their student experience. Discover how your institution can excel in this evolving landscape and successfully navigate the challenges ahead.

Thu Jul 18 11:00:00 EDT 2024

Author: Chris RapozoWebinar Recording


How To Achieve Your Higher-Ed Marketing Goals with AI-Driven Site Search and Web Personalization

Discover how AI-driven site search and web personalization can transform your higher-ed website. Learn from experts at Hannon Hill and Cludo on optimizing user experience, boosting engagement, and achieving your marketing goals. Don't miss these key insights!

Thu Jul 11 11:00:00 EDT 2024

Author: Chris RapozoCompany Culture


CEO Spotlight: Kat Liendgens

This July, we celebrated our CEO, Kat Liendgens' 15th year with Hannon Hill. We decided to provide insights on how Kat rose from Professional Services Manager to CEO of a leading higher-ed CMS company and how she continues to raise the bar the get the most out of herself and the people in her charge.

Tue Jul 09 11:00:00 EDT 2024

Author: Chris Rapozo


How to Market a Higher-Ed Institution on a Tight Budget During Inflation

Discover how to maximize your higher-ed marketing impact even on a tight budget during inflation. This article provides practical strategies, from leveraging digital tools to engaging alumni, ensuring your institution thrives despite financial challenges.

Tue Jul 02 11:00:00 EDT 2024

Author: Rita Winthrop


How to Boost Student Retention in Higher Education

Boosting student retention is crucial for higher education institutions. This article explores the importance of retention and how personalization strategies can enhance it to keep students engaged from enrollment to graduation.

Thu Jun 27 11:00:00 EDT 2024

Author: Rita Winthrop


Top Strategies to Prevent Summer Melt for Higher Ed-Marketers

Tackle summer melt and boost enrollment with personalized strategies! Discover top tactics to keep admitted students engaged, reduce drop-off rates, and secure their commitment. Learn how web personalization can effectively reduce summer melt.

Thu Jun 20 11:00:00 EDT 2024

Author: Chris RapozoCMS


How to Choose the Right Enterprise Web CMS for Higher-Ed Institutions

Discover how to select the right enterprise web CMS for higher education, focusing on key features, implementation strategies, and future-proofing your investment.

Thu Jun 13 11:00:00 EDT 2024

Author: Chris Rapozo


Boost Student Enrollment with Human-Centered Web Personalization

Discover insights from a recent webinar, focusing on UX research, practical examples, and web personalization strategies. Learn how to enhance student engagement and retention through tailored web content and tools like Clive.

Thu Jun 06 11:00:00 EDT 2024

Author: Rita Winthrop


How User-Generated Content Builds Brand Loyalty in Higher Education

Learn how user-generated content fosters brand loyalty in higher education. Discover the shift from traditional to user-centric marketing, and explore strategies for leveraging student stories, testimonials, and social media to build trust and engagement.

Thu May 30 11:00:00 EDT 2024

Author: Chris RapozoCustomer Spotlight


Wilfrid Laurier University's Web Personalization Campaign Attracts 2,000 Sign-Ups for Health Sciences Program

Explore how Wilfrid Laurier University's strategic use of web personalization in higher education marketing garnered over 2,000 sign-ups, enhancing student recruitment and engagement.

Tue May 21 11:00:00 EDT 2024

Author: Rita Winthrop


How to Create a Strategic Content Calendar For Higher Ed Marketers

Discover the strategic roadmap to effective content marketing in higher education to craft a well-organized content calendar tailored to your institution's goals and audience.

Thu May 16 11:00:00 EDT 2024

Author: Chris Rapozo


What Is Web Governance On Higher Education Websites And How To Implement It

Explore the essentials of web governance on higher education websites and its critical role in shaping digital interactions. Learn actionable strategies to optimize your institution's web presence.

Thu May 09 11:00:00 EDT 2024

Author: Chris RapozoCustomer Spotlight


New Orleans Baptist Theological Seminary Website Revamp Leads To A 164% Increase in Admissions Page Visits

Dive into the digital transformation of New Orleans Baptist Theological Seminary’s website and discover how strategic vision enhanced its functionality and user experience.

Thu May 02 11:00:00 EDT 2024

Author: Sam Skinner


Register Today For The June Groupcamp Training Event

Take advantage of our upcoming virtual Groupcamp training event taking place Monday, June 10 - Tuesday, June 11.

Mon Apr 29 10:00:00 EDT 2024

Author: April Hobbs NutterCustomer Spotlight


How Morehead State University Redesigned Its Website In One Year

Explore how Morehead State University overhauled its website in one year, enhancing user engagement, accessibility, and functionality with a strategic, team-driven approach.

Thu Apr 25 11:00:00 EDT 2024

Author: Brian PiperContent Marketing


How to Build Effective Higher-Ed Content Marketing Campaigns

Learn how to convert your content into practical marketing tools, engage the right audience, and foster community with strategic messaging initiatives.

Thu Apr 18 11:00:00 EDT 2024

Author: Rita Winthrop


Maximizing Higher Education Marketing with AI and Machine Learning

Explore the transformative power of AI in higher-ed marketing! Uncover how predictive strategies and machine learning can revolutionize student engagement and drive enrollment. Embrace innovation and lead in the digital age. Dive in to future-proof your strategies!

Thu Apr 11 11:00:00 EDT 2024

Author: Chris Rapozo


University of Alberta's Web Personalization Campaign Nets Over 38,000 Impressions

Discover how University of Alberta's web personalization campaign achieved over 38K impressions and 105 conversions in just 4 weeks. Read the full customer spotlight for insights.

Tue Apr 09 11:00:00 EDT 2024

Author: Rita Winthrop


Content Personalization Strategies to Increase Student Engagement

Discover the key strategies for enhancing student engagement through hyper-personalized content.

Thu Apr 04 11:00:00 EDT 2024

Author: Chris Rapozo


Maximizing Enrollment By Leveraging Website Personalization to Attract Mission-Fit Students

Unlock the power of web personalization and witness how it reshapes student recruitment in a shifting demographic landscape.

Thu Mar 28 11:00:00 EDT 2024

Author: Gary Hudoff


Customer Spotlight: Belhaven University

Dive into Belhaven University's Customer Spotlight where a strategic website overhaul with Cascade CMS led to a 49% surge in undergraduate inquiries and a 22% spike in online applications, highlighting their innovative approach to growth and engagement.

Thu Mar 21 11:00:00 EDT 2024

Author: Charlie Holder


Controlling WYSIWYG Content in Cascade CMS

Discover WYSIWYG tips in Cascade CMS for higher-ed sites by Vince Ruppert.

Thu Mar 14 11:00:00 EDT 2024

Author: Chris Rapozo


Facing the Enrollment Cliff: Effective Marketing Strategies for Higher Education

Unlock expert strategies on navigating the demographic enrollment cliff from the 2024 Cascade CMS User Conference keynote. Dive into our recap for essential higher ed marketing and student engagement tips.

Tue Mar 05 11:00:00 EST 2024

Author: Kat Liendgens


CUC24 Key Insights & Themes

Hannon Hill's 17th Annual Cascade CMS User Conference breaks records! Read the CUC24 recap!

Tue Feb 27 11:00:00 EST 2024

Author: Chris Rapozo


Don't Miss Out! The First Groupcamp Training Event of 2024.

Take advantage of our upcoming virtual Groupcamp training event taking place Monday, March 4 - Tuesday, March 5.

Tue Feb 13 11:00:00 EST 2024

Author: Chris Rapozo


The Cascade CMS User Conference is Two Weeks Away!

It’s nearly that time of year! In two short weeks, join us online for the 2024 Cascade CMS User Conference!

Tue Feb 06 11:00:00 EST 2024

Author: Chris Rapozo


10 Reasons to Attend #CUC24

If you’ve never attended a Cascade User Conference, you may be wondering why you should attend. Here are ten reasons you should join us at #CUC24.

Thu Feb 01 11:00:00 EST 2024

Author: Chris Rapozo


Employee Spotlight: Matthew Wren

Meet Matthew Wren, Hannon Hill's Web Development Support and Services Specialist. Get to know him in this month's employee spotlight.

Thu Jan 25 11:00:00 EST 2024

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